Vision

Ambition Snowskates is fully decicated to snowskating. Our main objective is to develop the sport by continuously exposing the legit side of snowskating, which is often unknown by boarders and retailers. By organizing events such as demos and competitions, distributing free snowskating videos and catalogs, installing snowskate parks and sponsoring the world's best snowskaters, Ambition promotes the sport worldwide. Most importantly, Ambition pushes the potential of snowskating by having an unmatched, high quality product line year after year.

History

2004/05 - Ambition Snowskates (originally called Ambition Snowskate Apparel) was founded in Sherbrooke, Quebec by Alexandre Blais in 2004. Our goal was simple: help the snowskate market grow by offering snowskate-specific products to riders. The company put most of its efforts towards its apparel line, which featured shirt series like the TLT and UDG to name a few. Success was immediate, most probably because our team already consisted of the world's best snowskaters. All the profits were used to promote snowskating by installing a snowskate park at Orford ski resort in 2005. That same year, Ambition organized the first ever snowskate competition held in Quebec, the Winter Snowskate Fest, which was held on January 4th. Riders from all around North America gathered to battle it off for first prize.

Winter X-Games in Aspen

2005/06 - In 05/06, the products line was much larger. New t-shirts, hoodies, zip-ups, longsleeves and accessories were sold on our website. Many of the biggest snowskate competitions, such as the Winter X-Games in Aspen, Colorado, were won by our team's riders. These results reinforced the image of the company, and soon Ambition would aspire to much greater things. Unsatisfied with the quality of snowskates available on the market, Alex started to get interested in board production. A lot of research went down on skateboarding/snowboarding fabrication methods to later apply them to snowskating. The first Ambition snowskate prototype was built in March 2006.

2006/07 - The 06/07 season was more of a transition period from the well-known Ambition Snowskate Apparel to the Ambition Snowskates we know today. It appeared to some that Ambition Snowskates was dead as updates were very rare on the website and only a limited amount of products was for sale, but in reality, a lot had been brewing in the background. We met many snowboard and skateboard manufacturers and discussed the eventuality of a quality snowskate production in Quebec. Board production started to set up for the upcoming season and numerous hours of work were put into products advancements.

2007/08 - 07/08 was truly a turning point for the company. The previous years had paid off, as Ambition finally introduced a high quality snowskate to the market. Quality and performance were our two main objectives and it's safe to say that we definately made it happen. Riders from all around the globe purchased our products and the positive response we recieved motivated us to work on next year's line. Thanks to all of you who have supported us since the beginning.

Ambition Snowskates welcomes you to the redefinition of snowskating.