by Alex Blais on Fri Oct 29, 2010 5:31 pm
Dan, I understand where you're coming from, but there are many reasons behind this decision.
For one, plastic = toy. Snowskates have been labeled as childish in the past because of that along with the fact that they simply weren't functional. This is exactly the image we're trying to stear away from, and I believe the momentum has shifted when Icon and Ambition have started offering legit products and videos.
Also consider that only a very tiny minority of customers would be interested in purchasing a plastic board based on how they ride. Most would only be appealed by the price tag. That is not what we're all about. We want to make sure that when someone buys one of our snowskates, he is buying a board that will perform as well as it can possibly perform so they can really enjoy snowskating at its fullest. This is how we will get this sport to grow. And it is a fact, 99% of customers prefer and adapt better to wood then plastic.
To a certain extent I understand what you're saying about the extra advantages they may have over woods, such as lighter, no water infiltration, the flex-response that gives a lot of pop, but at the same time these are not disavantages on wood boards as when produced properly they will be relatively light, they will not delam, chip or get water logged. All-around, the plastics will have way more cons than pros, and these pros can all be achieved through a new and more modern construction that will have a legit image aswell. We have worked on various prototypes, and Charlo has been our test-man throughout the past season. It is in works, like many other constructions, but it takes time to perfect. I'm sure you understand what I'm saying.
Ambition Snowskates - Welcome to the new definition of snowskating